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Marketing & Sales Management

Key to the successful launch of your drug is the formulation of a comprehensive multifaceted Sales & Marketing Plan.  Beginning with a product sales forecast, then adding a valuable promotional mix, and finally developing strategic tactics and milestones with realistic
budgets to execute the plan. 

With our extensive background in Pharma sales and marketing we put together the appropriate elements to enhance the presentation
of your message within a custom designed plan.

Marketing Plan

  • Recruit & hire Marketing Team
  • Develop launch plan
  • Product sales forecast
  • Keys to successful launch
      -  Promotional mix
      -  Tactics and budgets
  • Manage agencies & related vendors
  • Develop rolling promotional resources

Sales Force Development

  • Sales Force sizing
  • Territory alignment
  • Call Planning based on work load analysis
  • Recruit, hire & train sales force
  • Develop & monitor sales force performance metrics
  • Sales force automation – call reporting
  • Physician validation
  • Sample management
  • Direct marketing expenditure capture & reporting